About Northbased
Northbased is a company focused on digitalization and automation. We help businesses replace unclear manual routines with digital systems and practical workflows that make sense, save time, and reduce human error.
Digitalization
We help bring parts of your business online through websites, customer-facing experiences, and web tools that make your work more present and accessible.
Automation
We reduce tedious manual work by automating tasks and processes that are already defined but still handled by hand across the business.
Reduced Human Error
The result of both is more consistent operations with fewer avoidable mistakes, so your team can focus more on growth and the work that matters.
How We Work
Northbased focuses on practical improvements that help teams work with more clarity and fewer repeated manual steps.
Core values
Quality
We aim to build things properly, with clear decisions, maintainable solutions, and a level of finish that holds up in daily use.
Transparency
We communicate clearly about scope, progress, tradeoffs, and next steps so expectations stay aligned throughout the work.
Thoughtful Innovation
We stay open to better tools and methods, but only use them when they create practical value and improve the outcome.
What this means in practice
We help identify the places where information gets stuck, duplicated, or handled manually too many times, then build a cleaner setup around those workflows.
Why it matters
Better digital processes reduce friction for your team, create more consistent operations, and lower the risk of avoidable mistakes in day-to-day work.
Alex Ahlgreen Westergaard
Founder, CEO & Lead Developer
Northbased was founded by Alex Ahlgreen Westergaard to bridge business needs and technology through clear, maintainable digital solutions.
With experience across web development, backend engineering, and system integrations, he focuses on websites, tools, and workflows that simplify operations, support growth, and create more consistent day-to-day work.
Before starting Northbased, he worked on a warehouse management system, planning tools for daycares and school tutoring, and e-commerce websites.